To receive a copy of any of these papers or to have a chat about about leveraging your brand assets for greater System 1 fluency contact Fran Walton at ROB9BARKER@GMAIL.COM or call him on 01233 811636 for your copy.
Leveraging Brand Assets for greater System 1 fluency
Walton F. & Barker R. (2018)
The True Role and Importance of Brand Assets in Marketing
Walton F. & Barker R. (2016)
Creating and activating brand meaning in consumer decisions: Integrating critical brand stimuli through the line
Grimes A, Barker R, Elliott D. (2006)