To receive a copy of any of these papers or to have a chat about about leveraging your brand assets for greater System 1 fluency contact Fran Walton at ROB9BARKER@GMAIL.COM or call him on  01233 811636 for your copy.

4. Leveraging Brand Assets- How it works.jpg

Leveraging Brand Assets for greater System 1 fluency

Walton F. & Barker R. (2018)


The True Role and Importance of Brand Assets in Marketing

Walton F. & Barker R. (2016)


Creating and activating brand meaning in consumer decisions: Integrating critical brand stimuli through the line

Grimes A, Barker R, Elliott D. (2006)