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Rob Barker

Rob has been in design and shopper research for even longer. Starting as a designer, Rob became curious about why certain designs worked better than others in the real world. It was from here, in conjunction with academia, that Rob started to develop early versions of our decoding methodology in 2004. The development of Genesis Brand Language Decoder™ unlocks growth for brands using insight from our research approaches and drives the strategic design and communication elements for many successful brands.


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