INFLUENCING THE MOMENT OF DECISION MAKING    Consistent use of Guinness’s black and white Primary Brand Asset in a venue’s decision corridor triggers Guinness in the System 1 brain and increases the propensity of selecting Guinness when beer consumers reach the bar to order their first drink.

INFLUENCING THE MOMENT OF DECISION MAKING

Consistent use of Guinness’s black and white Primary Brand Asset in a venue’s decision corridor triggers Guinness in the System 1 brain and increases the propensity of selecting Guinness when beer consumers reach the bar to order their first drink.

BUILDING A BRAND    The brand - sold to Nomad for £210m - shows that reflecting the meaning of their positioning in Aunt Bessie’s brand design is an asset and not a liability!

BUILDING A BRAND

The brand - sold to Nomad for £210m - shows that reflecting the meaning of their positioning in Aunt Bessie’s brand design is an asset and not a liability!

DOMINATING THE CATEGORY THROUGH MENTAL AND PHYSICAL AVAILABILITY    Recognised by 9 out 10 consumers, Nurofen’s target symbol is the most powerful Primary Brand Asset on the healthcare fixture.

DOMINATING THE CATEGORY THROUGH MENTAL AND PHYSICAL AVAILABILITY

Recognised by 9 out 10 consumers, Nurofen’s target symbol is the most powerful Primary Brand Asset on the healthcare fixture.

INFLUENCING BEHAVIOUR    A trial ad campaign linking the Primary Brand Assets of all the alternative immediate care services along side A&E symbol achieved a 6.3% reduction in A&E visits.

INFLUENCING BEHAVIOUR

A trial ad campaign linking the Primary Brand Assets of all the alternative immediate care services along side A&E symbol achieved a 6.3% reduction in A&E visits.